Courtesy HIV Plus Magazine Editors
Get Yourself Tested is a media campaign aimed at encouraging young people to take responsibility for their sexual health. “GYT was developed to make it easier to talk about testing and STDs,” said Jason Rzepka, vice president of public affairs at MTV Networks, which is collaborating with the federal Centers for Disease Control and Prevention, the Kaiser Family Foundation, and the Planned Parenthood Federation of America on the effort.
GYT, launched in 2009, is boosting its outreach to colleges and universities with a new initiative. “The new campus challenge — the ‘GYT Now Campus Challenge’ — has students pledging to get tested through [social networking applications] like Facebook,” said Rzepka. Schools deemed to be most “involved” will be awarded prizes like free concerts, mtvU spotlight events, and a sweepstakes entry for the MTV Movie Awards, he said. (continued)
